Perhaps the truth depends on a walk around the lake.

Wallace Stevens

our story begins on the lake

Once you experience life on the lakes in Northern Michigan you are forever changed.  This is the lake affect.  Whether you’re a local, resorter, visitor or “fudgie”, some part of you is freed by being in this place where ancient glaciers gouged out blue-green lakes and sculpted gentle rolling hills.  Something about falling in love with Northern Michigan makes you more willing to go your own way, more true to yourself, more open for the next adventure and more generous in spirit than before.  There is something in the lake infused air that makes you feel happy, connected and inspired.


Lake Affect is a thoughtfully created retail experience meant to capture, celebrate and revel in these feelings, this art of lake living. The diverse offerings range from talismans that reflect or reveal the art of northern life; books and accessories that lead you down new pathways of exploration; clothing that is easy to wear and fits the northern vibe and items that become beloved, well worn objects in your home and enhance your experience of lake living.

When you leave behind life in the city, whether for good or just for a bit, you leave behind the rules of society and the routine of the everyday.  You stretch out into the beauty of the north to explore.  We invite you to stop by to explore artful lake living at Lake Affect on your next visit.